Fångad av tjejsnuset
Opis filmu
Opis oryginalny: szwedzki
Suddenly the white snus was everywhere. In stores, in our biggest podcasts, with the most popular influencers and for free at festivals. It was fresh, tobacco-free - it was the "new hot". The podcaster Fanna Ndow Norrby is one of those who never smoked or snuff - and who was captivated by the new nicotine pouch. In Edit's documentary, she tries to find out: Does she have to stop? Can she even stop? We also follow the white snuff's journey of success from a Swedish lab to today when the world's largest tobacco company fights to become the biggest on the market. Participants include Patrik Hildingsson from Swedish Match, PR expert Edit Künstlicher, journalist Johan Wicklén, Josefin Jonson from the Public Health Agency, Helen Sterna from A non smoking generation, associate professor of neurobiology Louise Adermark and Thomas Ericsson who invented the white snus.