2012 · 73 min · dokumentalny

Het Geheim van de HEMA

Opis filmu

Opis oryginalny: niderlandzki

This documentary takes an economic perspective, painting a candid picture of how the Dutch chain store HEMA has had to adapt to modern times and globalization to continue as a major player on the highly competitive retail market. It's all about expansion, even as far as China. But do foreign countries really need quintessentially Dutch concepts such as uniform pricing, the classic HEMA smoked sausages and timeless ladies' dresses? Chinese filmmaker Yan Ting Yuen, who came to the Netherlands at the age of six, followed the passionate CEO for a year, trying to find out what makes HEMA so unique. It turns out to be about more than just smoked sausages, as shown by the success of the new stores in France, where customers stuff their baskets with coffee mugs and Dutch syrup waffles.

Reżyseria i główne role

Reżyseria: Yan Ting Yuen

Główne role: Ronald van Zetten jako Self - CEO HEMA, Rene Repko jako Self - CMO HEMA (as René Repko), Saskia Touw jako Saskia Touw, Wil van den Heuvel jako Wil van den Heuvel, Engelien Scheperkamp jako Engelien Scheperkamp, Marja Verschraagen jako Marja Verschraagen

Pełna obsada

Scenariusz

Yan Ting Yuen, Esther van Messel, In-soo Radstake